A Fresh Inclusive Take on Nonalcoholic Offerings in 2024
NA is not going away. As a welcome to 2024 and solid nudge for businesses and organizations to offer elevated nonalcoholic offerings at their events, I’m offering perspectives on the company holiday party, the internal cultural readiness conversation around drinking culture, and three ways to start exploring NA with intention in 2024.
Marigold and the Morning After
This is a morning after story everyone will love. It starts with a gathering in an up-and-coming space called Marigold, a non-alcoholic bottle shop and sipping space. The concept is Erin Flavin’s extension of an experience that begin with her own sober journey and spilled over into the shift to offer NA beverages in her Minneapolis hairstyling salon Honeycomb Salon.
Mixing NA Beverages and Sobriety
Dry January, removing alcohol from one’s life during the first month of the year, can seem excruciatingly long for those trying on a sober lifestyle. 31 days to be exact. It’s an experiment that’s grown tremendously since its start in 2012.