Commentary: Could We Embrace the Nonalcoholic Option?
Jen Veralle Jen Veralle

Commentary: Could We Embrace the Nonalcoholic Option?

Could we embrace the nonalcoholic option? It's such a struggle to get this choice represented at events.

“While many corporate clients and event hosts have given an enthusiastic "yes" to NA options with their investment in my offering, I've overwhelmingly experienced cultural, systemic and individual resistance that utterly puzzles me. It's a humbling reality check, for sure.”

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A Fresh Inclusive Take on Nonalcoholic Offerings in 2024
Jen Veralle Jen Veralle

A Fresh Inclusive Take on Nonalcoholic Offerings in 2024

NA is not going away. As a welcome to 2024 and solid nudge for businesses and organizations to offer elevated nonalcoholic offerings at their events, I’m offering perspectives on the company holiday party, the internal cultural readiness conversation around drinking culture, and three ways to start exploring NA with intention in 2024.

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More than an NA Menu: An NA Experience
Jen Veralle Jen Veralle

More than an NA Menu: An NA Experience

NA Cheers to the rise of nonalcoholic options on menus newly popping up all around the Twin Cities! It’s a full circle moment spanning a decade of my personal sober experiences circa 2013, the year I began asking for nonalcoholic options in the social spaces I frequented. The answers were frustrating and the beverages limited. Most venues assumed a sparkling water, soda, club soda with lime (aka The Last Resort), or Red Bull would suffice for those, like me, who choose to not drink alcohol.

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