When NA Offerings are not an Afterthought
When nonalcoholic (NA) offerings are not an afterthought, restaurant and café patrons take notice. Being direct about the specialness of a curated NA menu can take a venue from a zero interest in nonalcoholic beverages to 100% attention on them.
Commentary: Could We Embrace the Nonalcoholic Option?
Could we embrace the nonalcoholic option? It's such a struggle to get this choice represented at events.
“While many corporate clients and event hosts have given an enthusiastic "yes" to NA options with their investment in my offering, I've overwhelmingly experienced cultural, systemic and individual resistance that utterly puzzles me. It's a humbling reality check, for sure.”